{"product_id":"master-content-strategy-how-to-maximize-your-reach-and-boost-your-bottom-line-every-time-you-hit-publish","title":"Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish","description":"A masterclass in content marketing strategy for content creators at every stage of the journey — written by a business owner, marketing consultant, and leading authority on the subject.\n\nWhether you're starting out or are managing a vast archive of content, this book delivers a content strategy that will maximize your results.Thoughtful content marketing delivers — traffic, attention, and customers.\nBut too often, content creators just churn out piece after piece, with no thought to how everything fits together.\nThe result is scattered, confusing, ineffective content marketing.\nIt's a complete waste of time! Your content strategy can and should change depending on the stage of growth you're in.\nWith Master Content Strategy, Pamela Wilson delivers an approach that honors your website's lifecycle and adapts to help you grow your skills as you grow your audience.\nThis approach works for both B2B (business-to-business) and B2C (business-to-consumer) content creation — and for bloggers, podcasters, and vloggers alike.\n\"In this book, Pamela Wilson gives you a guided walk-through of the nuances, complete with strategies to follow at every stage of your journey. When you’re finished reading, you’ll know exactly what stage you’re in and exactly what to do to get to the next stage.\" – Jon Morrow, Smart Blogger (from the Foreword)\nYou're about to discover:\nHow the Lifecycle Approach to content creation will transform your content strategy and empower you to create the right content at the right time\nWhy you should aim to create Very Important Content — and the key ingredients of this kind of content marketing\nA Crash Course for getting your content created and out into the world\nHow to map out Yearly, Quarterly, and Monthly content plans that guide your content marketing efforts A robust Idea Bank for content repurposing that will expand your reach whether you're a blogger, podcaster, or vlogger\nDuring her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and is a keynote speaker, author, and respected online educator.\nHer passion is teaching — and she has a gift for making complex topics simple and easy to understand.\nGet Master Content Strategy so you can maximize your reach and boost your bottom line every time you hit publish.\u003cbr\u003eASIN: 0997875429\u003cbr\u003eVSKU: BVV.0997875429.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Wilson, Pamela\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43358054514749,"sku":"BVV.0997875429.G","price":7.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0997875429-0.jpg?v=1784246113","url":"https:\/\/www.bluevasebooks.com\/products\/master-content-strategy-how-to-maximize-your-reach-and-boost-your-bottom-line-every-time-you-hit-publish","provider":"Blue Vase Books","version":"1.0","type":"link"}