{"product_id":"mastering-google-adwords-step-by-step-instructions-for-advertising-your-business-including-google-analytics","title":"Mastering Google AdWords: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)","description":"Let's face it, Google Adwords is a powerful tool for generating revenue.\n\nThis book provides step by step guidance to mastering Google Adwords. Take a look at the Table of Contents below and you will see that this book stands out from the rest.\n\nTable of Contents:\nChapter 1 - What Is Google AdWords?\nChapter 2 - How Google AdWords Works\nChapter 3 - Pros and Cons of Google AdWords\nChapter 4 - Key Parts of a Google AdWords Listing\nChapter 5 - How to Sign Up and Set Up Payments\nChapter 6 - Adjusting Access Levels\nChapter 7 - Linking Accounts\nChapter 8 - Choosing Keywords\nChapter 9 - Keyword Matches\nChapter 10 - Setting Up Ad Groups\nChapter 11 - Types of Campaigns and Their Goals\nChapter 12 - Starting a Campaign\nChapter 13 - Getting Your Ad Groups Prepared\nChapter 14 - Creating Your Ads\nChapter 15 - How to Write the Best Ads\nChapter 16 - Requirements of Your AdWords Ad\nChapter 17 - Targeting Specific Geographic Spaces\nChapter 18 - Linking to Google Maps\nChapter 19 - Targeting Specific Demographics\nChapter 20 - Creating Audiences\nChapter 21 - Using the Keyword Planner\nChapter 22 - Reviewing Your Landing Pages\nChapter 23 - Ad Preview and Diagnosis\nChapter 24 - Establishing Ad Extensions\nChapter 25 - Automatic Ad Extensions\nChapter 26 - Preparing a Call-Only Ad (and Using Forwarding Numbers)\nChapter 27 - Bidding Options and How to Set Values\nChapter 28 - How Are the Order and Cost Determined?\nChapter 29 - The Quality Score and How to Improve It\nChapter 30 - Conversion Tracking\nChapter 31 - Policies for the Use of Keywords and Ad Content\nChapter 32 - Copyright or Trademark Authentication\nChapter 33 - Using the Search Network\nChapter 34 - Using the Display Network\nChapter 35 - Running a Display Campaign\nChapter 36 - Running a Shopping Campaign\nChapter 37 - Creating a Video Campaign\nChapter 38 - Universal App Campaign\nChapter 39 - The Express Platform\nChapter 40 - Working With Salesforce\nChapter 41 - Creating Automated Rules\nChapter 42 - Content Exclusions\nChapter 43 - A\/B Testing\nChapter 44 - Checking Analytics (and Linking Google Analytics)\nChapter 45 - Finding Special AdWords Deals\nChapter 46 - Cancelling AdWords\n\nFor a valuable experience, order your copy today.\u003cbr\u003eASIN: 1989711006\u003cbr\u003eVSKU: BVV.1989711006.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Gray, Noah\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43340040765501,"sku":"BVV.1989711006.G","price":10.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1989711006-0.jpg?v=1783978451","url":"https:\/\/www.bluevasebooks.com\/products\/mastering-google-adwords-step-by-step-instructions-for-advertising-your-business-including-google-analytics","provider":"Blue Vase Books","version":"1.0","type":"link"}