{"product_id":"mcatlas-a-global-guide-to-the-golden-arches-1","title":"McAtlas: A Global Guide to the Golden Arches","description":"2x JAMES BEARD AWARD winner for Visuals, and Reference, History, and Scholarship\n\nFrom award-winning photographer and writer Gary He, McAtlas is a visual social anthropology of the largest restaurant chain in the world: McDonald's.\n\nOffering a unique glimpse into the iconic restaurant's adaptations to regional tastes and customs, this visually stunning book features photographs and research from over 50 countries and is the first-ever independent cataloging of the brand's localization efforts. Discover how McDonald's tailored its menu items, restaurant designs, and overall experience to thrive in diverse cultural landscapes. With a keen eye for detail, the author unveils the fascinating stories behind the Golden Arches' global success. Immerse yourself in this comprehensive exploration of one of the world's most recognizable brands.\u003cbr\u003eASIN: B0DC85H8GD\u003cbr\u003eVSKU: BVV.B0DC85H8GD.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Gary He\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43834553827389,"sku":"BVV.B0DC85H8GD.VG","price":92.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0DC85H8GD-0_d94dd871-df3a-448a-9566-770e076e3b24.jpg?v=1792187980","url":"https:\/\/www.bluevasebooks.com\/products\/mcatlas-a-global-guide-to-the-golden-arches-1","provider":"Blue Vase Books","version":"1.0","type":"link"}