{"product_id":"measuring-marketing-103-key-metrics-every-marketer-needs","title":"Measuring Marketing: 103 Key Metrics Every Marketer Needs","description":"Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They're being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.\u003cbr\u003eASIN: 0470821329\u003cbr\u003eVSKU: BVV.0470821329.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:John Davis\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43787330682941,"sku":"BVV.0470821329.G","price":13.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470821329-0.jpg?v=1791583263","url":"https:\/\/www.bluevasebooks.com\/products\/measuring-marketing-103-key-metrics-every-marketer-needs","provider":"Blue Vase Books","version":"1.0","type":"link"}