{"product_id":"more-than-a-name-an-introduction-to-branding","title":"More Than a Name: An Introduction to Branding","description":"More Than a Name explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.\u003cbr\u003eASIN: 2940373000\u003cbr\u003eVSKU: BVV.2940373000.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Davis, Melissa\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331539992637,"sku":"BVV.2940373000.G","price":11.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/2940373000-0.jpg?v=1783553970","url":"https:\/\/www.bluevasebooks.com\/products\/more-than-a-name-an-introduction-to-branding","provider":"Blue Vase Books","version":"1.0","type":"link"}