{"product_id":"netflixed-the-epic-battle-for-americas-eyeballs","title":"Netflixed: The Epic Battle for America's Eyeballs","description":"The inside story of Netflix’s incredible rise and uncertain future as master of the video universe\n\nNetflix has come a long way since 1997, when Marc Randolph and Reed Hastings decided to start an online DVD store before most people owned a DVD player. Yet its long-term success—or even survival—is still far from guaranteed.\n\nJournalist Gina Keating recounts the fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against videostore behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies.\n\nDrawing on extensive interviews and her years covering Netflix as a reporter, Keating makes this tale as absorbing as it is important.\u003cbr\u003eASIN: 1591846595\u003cbr\u003eVSKU: BVV.1591846595.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Keating, Gina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43209067397181,"sku":"BVV.1591846595.VG","price":5.88,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/netflixed-the-epic-battle-for-americas-eyeballs","provider":"Blue Vase Books","version":"1.0","type":"link"}