{"product_id":"new-product-blueprinting-the-handbook-for-b2b-organic-growth","title":"New Product Blueprinting The Handbook for B2B Organic Growth","description":"New Product Blueprinting is a process that combines the foundational principles of front-end innovation with the best practices of B2B marketing. It is a Voice of the Customer system, but one that is optimized for needs of B2B and includes a product development tool set and process support to ensure success.\n\nTypical innovation processes for new product development do not differentiate between a B2B and a B2C market. B2B marketers have always had to deal with this gap in methodology, trying to adapt the generic processes to their individual situation. They know that B2C methods often fall short by failing to nurture customer relationships, by ignoring the challenges of recruiting the B2B customer, and for the many things that make B2B innovation unique.\n\nFor example:\nHow far down the value chain should a B2B marketer execute VoC interviews? How can interviews be executed so that they actually engage customers to buy? What special considerations should be taken into account for highly concentrated markets? The book New Product Blueprinting is a practical \"how to\" guide for execution - covering the seven steps of Market Research, Discovery Interviews, Preference Interviews, Side-by-Side Testing, Product Objectives, Technical Brainstorming and Business Case creation. It is a must-read for everyone responsible for B2B growth from engineers, developers, marketers, product managers and most of all - B2B leaders.\u003cbr\u003eASIN: 0980112346\u003cbr\u003eVSKU: BVV.0980112346.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dan Adams\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43338145169469,"sku":"BVV.0980112346.G","price":6.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0980112346-0.jpg?v=1783907666","url":"https:\/\/www.bluevasebooks.com\/products\/new-product-blueprinting-the-handbook-for-b2b-organic-growth","provider":"Blue Vase Books","version":"1.0","type":"link"}