{"product_id":"perspectives-on-purpose-leading-voices-on-building-brands-and-businesses-for-the-twenty-first-century","title":"Perspectives on Purpose: Leading Voices on Building Brands and Businesses for the Twenty-First Century","description":"\"To build a great company, purpose is not a nice-to-have; it's a must-have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose.\"\n- Adam Grant, New York Times bestselling author of Originals and Give and Take\n\n--\nAs we move deeper into the 21st century, we've see corporations questioning whether the profit-maximizing priorities that enabled them to compete and prosper in decades past will continue to serve them in the decades to come. 'Purpose' has become a buzzword for caring about more than just your bottom line, but what does it actually look like to build a more human-centered and socially-aware future for business? Perspectives on Purpose brings together 20 industry leaders to discuss just that. Sharing stories from their work at companies like Ben \u0026amp; Jerry's, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit-making core of business helps companies do good and do well.\nForeword by Jessica Alba and Christopher Gavigan (Co-founders of The Honest Company)\n\nChapters by:\nJorge Aguilar (Prophet)\nTom Andrews (TJALeadership, SYPartners)\nMaryam Banikarim (Hyatt, NBC Universal, Gannett, Univision)\nIla Byrne and Ryan Hunter (Diageo)\nCorrie Conrad (Sephora)\nAlexandra Dimiziani (TwentyFirstCenturyBrand, Airbnb)\nAmbika Gautam Pai (Wolf \u0026amp; Wilhelmine)\nHeidi Hackemer (And So We Hunt)\nSam Hornsby (TRIPTK)\nJonathan Jackson (Harvard University, Blavity)\nSam Liebeskind (Gin Lane, Wolff Olins)\nRob Michalak (Ben \u0026amp; Jerry's)\nThomas Ordahl (Landor)\nFrank Oswald (Columbia University)\nSarah Potts (Thorn)\nMatthew Quint (Columbia Business School)\nHaley Rushing (The Purpose Institute)\nLetitia Webster (VF Corporation)\nFreya Williams (Futerra)\n\nPerspectives on Purpose and its sister book, Perspectives on Impact, bring together leading voices from across sectors to discuss how we must adapt our organizations for the twenty-first century world. Perspectives on Purpose looks at the shifting role of the corporation in society through the lens of purpose; Perspectives on Impact focuses on the recalibration of social impact approaches to tackle complex humanitarian, social, and environmental challenges.\n\nYou can find Perspectives on Impact: Leading Voices on Making Systemic Change in the Twenty-First Century here: amazon.com\/Perspectives-Purpose-Building-Businesses-Twenty-First\/dp\/036711237X\u003cbr\u003eASIN: 036711237X\u003cbr\u003eVSKU: BVV.036711237X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Montgomery, Nina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331530031165,"sku":"BVV.036711237X.G","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/perspectives-on-purpose-leading-voices-on-building-brands-and-businesses-for-the-twenty-first-century","provider":"Blue Vase Books","version":"1.0","type":"link"}