{"product_id":"persuading-scientists-marketing-to-the-worlds-most-skeptical-audience","title":"Persuading Scientists: Marketing to the World's Most Skeptical Audience","description":"The first of its kind focused on marketing strategy to the life science and healthcare industries, this book sets a new standard for reaching skeptical audiences, including scientists, researchers, and healthcare professionals. A roadmap for marketers to effectively navigate the marketing paradigm shift, build effective content-centric marketing models, create and deploy successful campaigns, and measure their impact. Described as a must read in the life science marketing space.\u003cbr\u003eASIN: 1605440124\u003cbr\u003eVSKU: BVV.1605440124.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Hamid Ghanadan\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43273990996029,"sku":"BVV.1605440124.G","price":39.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1605440124-0.jpg?v=1781557306","url":"https:\/\/www.bluevasebooks.com\/products\/persuading-scientists-marketing-to-the-worlds-most-skeptical-audience","provider":"Blue Vase Books","version":"1.0","type":"link"}