{"product_id":"persuasive-business-proposals-writing-to-win-more-customers-clients-and-contracts","title":"Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts","description":"Most people find proposal writing to be tedious and time-consuming--and their documents show it, but proposal writing is about more than checking off boxes on a list of requirements.\nWriting a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.\nIn Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to: attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal contracts.\nWith clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes you step-by-step through a highly effective process for writing customized packages that capture new business.\u003cbr\u003eASIN: 081441785X\u003cbr\u003eVSKU: 31UF1U00182R_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sant, Tom\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43783137329213,"sku":"31UF1U00182R_ns","price":6.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/081441785X-0.jpg?v=1791495651","url":"https:\/\/www.bluevasebooks.com\/products\/persuasive-business-proposals-writing-to-win-more-customers-clients-and-contracts","provider":"Blue Vase Books","version":"1.0","type":"link"}