{"product_id":"practical-google-analytics-and-google-tag-manager-for-developers","title":"Practical Google Analytics and Google Tag Manager for Developers","description":"Whether you’re a marketer with development skills or a full-on web developer\/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement.\n\nThere’s a reason that so many organizations use Google Analytics. Effective collection of data with Google Analytics can reduce customer acquisition costs, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in?\n\nGoogle Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking an d marketing efforts. To achieve the rich data you're really after to better serve your users’ needs, you'll need the tools Google Tag Manager provides fora best-in-class implementation of Google Analytics measurement on your site.\n\nWritten by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:\n\n• Google Analytics implementation via Google Tag Manager\n• How to customize Google Analytics for your unique situation\n• Using Google Tag Manager to track and analyze interactions across multiple devices and touch points • How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions\n\nWhat You'll Learn\nImplementation approaches for Google Analytics, including common pitfalls and troubleshooting strategies.\nHow to use tools like Google Tag Manager and jQuery to jumpstart your Google Analytics implementation.\nHow to track metrics beyond page views to other critical user interactions, such as clicks on outbound links or downloads, scrolling and page engagement, usage of AJAX forms, and much more.\nHow to incorporate additional, customized data into Google Analytics to track individual users or enrich data about their behavior.\n\n\nWho This Book Is For\nWeb developers, data analysts, and marketers with a basic familiarity with Google Analytics from an end-user perspective, as well as some knowledge of HTML and JavaScript.\u003cbr\u003eASIN: 148420266X\u003cbr\u003eVSKU: BVV.148420266X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Weber, Jonathan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42855635845181,"sku":"BVV.148420266X.G","price":6.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/148420266X-0.jpg?v=1766956339","url":"https:\/\/www.bluevasebooks.com\/products\/practical-google-analytics-and-google-tag-manager-for-developers","provider":"Blue Vase Books","version":"1.0","type":"link"}