{"product_id":"pricing-strategies-a-marketing-approach","title":"Pricing Strategies: A Marketing Approach","description":"\"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area.\"– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles\nWritten by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.\u003cbr\u003eASIN: 1412964741\u003cbr\u003eVSKU: BVV.1412964741.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Schindler, Robert M.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43016355119165,"sku":"BVV.1412964741.A","price":9.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1412964741-0.jpg?v=1772227420","url":"https:\/\/www.bluevasebooks.com\/products\/pricing-strategies-a-marketing-approach","provider":"Blue Vase Books","version":"1.0","type":"link"}