{"product_id":"private-label-turning-the-retail-brand-threat-into-your-biggest-opportunity","title":"Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity","description":"Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars.\n\nDebunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the \"own brand\" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business.\n\nUsing research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi \u0026amp; Saatchi X, Private Label is a gripping and persuasive study of the world of \"own brands\" and their impact on global markets.\u003cbr\u003eASIN: 0749455934\u003cbr\u003eVSKU: BVV.0749455934.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lincoln, Keith|Thomassen, Lars\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43263814172733,"sku":"BVV.0749455934.G","price":64.2,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/private-label-turning-the-retail-brand-threat-into-your-biggest-opportunity","provider":"Blue Vase Books","version":"1.0","type":"link"}