{"product_id":"public-communication-campaigns","title":"Public Communication Campaigns","description":"In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, condom use, ocean sustainability, fear messages, and digital games. Classic chapters include updates on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.\u003cbr\u003eASIN: 1412987709\u003cbr\u003eVSKU: BVV.1412987709.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Rice, Ronald E.|Atkin, Charles K.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43873869791293,"sku":"BVV.1412987709.VG","price":19.77,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1412987709-0.jpg?v=1792703610","url":"https:\/\/www.bluevasebooks.com\/products\/public-communication-campaigns","provider":"Blue Vase Books","version":"1.0","type":"link"}