{"product_id":"public-relations-for-dummies","title":"Public Relations For Dummies","description":"Proven techniques that maximize media exposure for your business\n\nA seasoned PR pro shows you how to get people talking\n\nWhen it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line.\n\nDiscover how to\n* Map a winning PR strategy\n* Grab attention with press releases, interviews, and events\n* Cultivate good media relations\n* Get print, TV, radio, and Internet coverage\n* Manage a PR crisis\u003cbr\u003eASIN: 0471772720\u003cbr\u003eVSKU: BVV.0471772720.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Yaverbaum, Eric|Benum, Ilise|Bly, Robert W.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43357898178621,"sku":"BVV.0471772720.G","price":6.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0471772720-0.jpg?v=1784239906","url":"https:\/\/www.bluevasebooks.com\/products\/public-relations-for-dummies","provider":"Blue Vase Books","version":"1.0","type":"link"}