{"product_id":"purple-cow-new-edition-transform-your-business-by-being-remarkable-1","title":"Purple Cow, New Edition: Transform Your Business by Being Remarkable","description":"The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.\n\nFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.\n\nIn Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.\u003cbr\u003eASIN: 1591843170\u003cbr\u003eVSKU: BVV.1591843170.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43320400609341,"sku":"BVV.1591843170.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1591843170-0_50075a34-2e64-42eb-bee9-485a9c76eff4.jpg?v=1783113210","url":"https:\/\/www.bluevasebooks.com\/products\/purple-cow-new-edition-transform-your-business-by-being-remarkable-1","provider":"Blue Vase Books","version":"1.0","type":"link"}