{"product_id":"rising-tide-lessons-from-165-years-of-brand-building-at-procter-gamble","title":"Rising Tide: Lessons from 165 Years of Brand Building at Procter \u0026 Gamble","description":"This work features the history of brand innovation at Procter \u0026amp; Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.\u003cbr\u003eASIN: 1591391474\u003cbr\u003eVSKU: BVV.1591391474.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dyer, Davis|Dalzell, Frederick|Olegario, Rowena\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43340016681021,"sku":"BVV.1591391474.G","price":7.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1591391474-0.jpg?v=1783978046","url":"https:\/\/www.bluevasebooks.com\/products\/rising-tide-lessons-from-165-years-of-brand-building-at-procter-gamble","provider":"Blue Vase Books","version":"1.0","type":"link"}