{"product_id":"roar-get-heard-in-the-sales-and-marketing-jungle-a-business-fable","title":"Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable","description":"Don't just get your message out. ROAR it out!\nIn this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R\nRecognize the four types of buyers Observe from the buyer's perspective, and adapt your message Acknowledge the buyer's special wants and needs Resolve the buyer's issues\nPraised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!\u003cbr\u003eASIN: 0470598794\u003cbr\u003eVSKU: BVV.0470598794.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Daum, Kevin|Turner, Daniel A.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43042222473277,"sku":"BVV.0470598794.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470598794-0.jpg?v=1773522625","url":"https:\/\/www.bluevasebooks.com\/products\/roar-get-heard-in-the-sales-and-marketing-jungle-a-business-fable","provider":"Blue Vase Books","version":"1.0","type":"link"}