{"product_id":"run-with-foxes-make-better-marketing-decisions","title":"Run with Foxes: Make Better Marketing Decisions","description":"Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn't.\n\nHe’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.\n\nRun With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.\n\nThe fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.\n\nBreaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.\u003cbr\u003eASIN: 085719772X\u003cbr\u003eVSKU: BVV.085719772X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dervan, Paul\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43231632097341,"sku":"BVV.085719772X.G","price":14.19,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/run-with-foxes-make-better-marketing-decisions","provider":"Blue Vase Books","version":"1.0","type":"link"}