{"product_id":"sell-what-you-sow-the-growers-guide-to-successful-produce-marketing","title":"Sell what you sow! the grower's guide to successful produce marketing","description":"The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.","brand":"Collection 003","offers":[{"title":"Used \/ 9780963281401-001","offer_id":43764944306237,"sku":"9780963281401-001","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/26565313482530.jpg?v=1791206496","url":"https:\/\/www.bluevasebooks.com\/products\/sell-what-you-sow-the-growers-guide-to-successful-produce-marketing","provider":"Blue Vase Books","version":"1.0","type":"link"}