{"product_id":"selling-the-wheel-choosing-the-best-way-to-sell-for-you-your-company-your-customers","title":"Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers","description":"Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp! and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.\nSelling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.\u003cbr\u003eASIN: 0684856018\u003cbr\u003eVSKU: BVV.0684856018.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Cox, Jeff|Stevens, Howard\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42913886994493,"sku":"BVV.0684856018.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0684856018-0.jpg?v=1768339230","url":"https:\/\/www.bluevasebooks.com\/products\/selling-the-wheel-choosing-the-best-way-to-sell-for-you-your-company-your-customers","provider":"Blue Vase Books","version":"1.0","type":"link"}