{"product_id":"share-building-social-media-word-of-mouth","title":"#Share: Building Social Media Word of Mouth","description":"The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.\nEach day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.\nElectronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Social word of mouth (sWOM)—a subset of eWOM—has incredible reach with the potential to influence over 4.6 billion active social media consumers.\nThe purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power. Our goal in writing this book is to bring together industry best practices and academic research to help you construct social media content that speaks with your brand voice, stimulates engagement, inspires consumers to #share, and complies with industry and federal guidelines.\u003cbr\u003eASIN: 1637424140\u003cbr\u003eVSKU: BVV.1637424140.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Muñoz PhD, Caroline K.|Wood PhD, Natalie T.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43524174446653,"sku":"BVV.1637424140.G","price":16.31,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1637424140-0.jpg?v=1787866877","url":"https:\/\/www.bluevasebooks.com\/products\/share-building-social-media-word-of-mouth","provider":"Blue Vase Books","version":"1.0","type":"link"}