{"product_id":"social-communication-in-advertising-consumption-in-the-mediated-marketplace","title":"Social Communication in Advertising: Consumption in the Mediated Marketplace","description":"Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.\u003cbr\u003eASIN: 1138094560\u003cbr\u003eVSKU: BVV.1138094560.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kline, Stephen|Leiss, William|Jhally, Sut|Botterill, Jackie|Asquith, Kyle\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43715037659197,"sku":"BVV.1138094560.G","price":14.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1138094560-0.jpg?v=1790289135","url":"https:\/\/www.bluevasebooks.com\/products\/social-communication-in-advertising-consumption-in-the-mediated-marketplace","provider":"Blue Vase Books","version":"1.0","type":"link"}