{"product_id":"social-media-how-to-engage-share-and-connect-fourth-edition","title":"Social Media: How to Engage, Share, and Connect, Fourth Edition","description":"Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.\n\nRegina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.\n\nFeatures of the fourth edition include:\nChapter objectives and learning outcomesSocial Media Expert profilesTheory into Practice boxes#LRNSMPR (Learn Social Media and Public Relations) boxesComprehensive glossary of termsCoverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphereNew appendix with social media guidelines template\u003cbr\u003eASIN: 1538154420\u003cbr\u003eVSKU: BVV.1538154420.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Luttrell, Regina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43623955890237,"sku":"BVV.1538154420.G","price":12.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1538154420-0.jpg?v=1789421362","url":"https:\/\/www.bluevasebooks.com\/products\/social-media-how-to-engage-share-and-connect-fourth-edition","provider":"Blue Vase Books","version":"1.0","type":"link"}