{"product_id":"strategic-advertising-management","title":"Strategic Advertising Management","description":"Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works.\n\nUsing real world examples and 16 new case studies featuring a variety of international brands and companies such as Dutch bike rental service Swapfiet, US airline JetBlue, and British car manufacturer Jaguar, this is a resource you can trust to clearly illustrate how strategic advertising operates in a global economy.\n\nWith added coverage on social media, viral, and online advertising throughout, and a dedicated chapter on digital media, Strategic Advertising Management continues to offer the most current, comprehensive and complete guide to the rapidly evolving landscape of the advertising industry.\nThis book is accompanied by the following online resources:\n\nFor students:\nFlashcard glossary\nAdditional questions\nFurther reading\nWeb links\nVideo links to adverts exemplifying strategies discussed in the book, short films from advertising companies and relevant documentaries\n\nFor lecturers:\nCase study source links\nSuggested case histories from World Advertising Research Council\nSuggested classroom exercises\nPowerPoint slides\nFigures, tables, and adverts from the textbook\u003cbr\u003eASIN: 0198835612\u003cbr\u003eVSKU: BVV.0198835612.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Percy, Larry|Rosenbaum-Elliott, Richard\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43524149706813,"sku":"BVV.0198835612.VG","price":21.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0198835612-0.jpg?v=1787865909","url":"https:\/\/www.bluevasebooks.com\/products\/strategic-advertising-management","provider":"Blue Vase Books","version":"1.0","type":"link"}