{"product_id":"strategic-marketing-in-the-global-forest-industries","title":"Strategic Marketing in the Global Forest Industries","description":"This new forest products marketing textbook takes a unique planning and modeling approach to marketing, allowing both the instructor and student to move easily from the theoretical to practical marketing planning processes. This approach is equally useful to industry practitioners as they develop their marketing strategies and conduct marketing planning. Throughout the text, specific company examples are used to illustrate concepts and make them real for the reader. This is the first forest products marketing textbook in nearly a decade and the only one to focus on marketing in the global forest industries.\u003cbr\u003eASIN: 097033334X\u003cbr\u003eVSKU: BVV.097033334X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Juslin, Heikki|Hansen, Eric\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43417380094013,"sku":"BVV.097033334X.G","price":76.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/097033334X-0.jpg?v=1785619816","url":"https:\/\/www.bluevasebooks.com\/products\/strategic-marketing-in-the-global-forest-industries","provider":"Blue Vase Books","version":"1.0","type":"link"}