{"product_id":"strategic-public-relations-management-planning-and-managing-effective-communication-programs-routledge-communication-series","title":"Strategic Public Relations Management: Planning and Managing Effective Communication Programs (Routledge Communication Series)","description":"This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis. This version also expands its focus to communication program planning more broadly.\n\nChapters in the book cover such critical topics as:\n*creating a framework for planning;\n*identifying the elements of a campaign;\n*determining research needs and developing the research plan;\n*gathering useful data for strategic guidance;\n*making research decisions; and\n*applying theory to professional practice.\n\nThis book is valuable as a text in public relations management and communication campaigns courses, while also serving as a reference for practitioners. It introduces readers to the tools necessary for developing and presenting comprehensive, effective, and accountable public relations plans, ensuring they are well prepared for managing and executing communication campaigns.\u003cbr\u003eASIN: 0805853812\u003cbr\u003eVSKU: 31URM800CUB6_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Austin, Erica Weintraub|Pinkleton, Bruce E\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43366582779965,"sku":"31URM800CUB6_ns","price":8.82,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/strategic-public-relations-management-planning-and-managing-effective-communication-programs-routledge-communication-series","provider":"Blue Vase Books","version":"1.0","type":"link"}