{"product_id":"the-ad-man-2-0-principles-first-technology-second-results-now","title":"The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!","description":"With a foreword by legendary CEO Alan Mulally—and insights drawn from an exclusive interview with him—The Ad Man 2.0 opens with one of the most respected leadership voices in modern business.\nThis powerful business fable explores what happens when success meets succession… and when a founder must decide how to pass on more than a company.\nJim Mudd built something from nothing—a basement startup that grew into one of America’s most respected automotive advertising agencies. For forty years, his instincts guided every decision. His values shaped every hire. His vision carried the company forward.\nNow, standing at the edge of transition, Jim faces his greatest challenge:\nHow do you pass on not just a business… but a way of thinking?\nAs Jim reflects on the people and lessons that shaped his journey—from automotive dealers to elite athletes and world-class leaders—he begins to uncover the principles that truly drive lasting success. Not tactics. Not trends. Principles.\nThrough an engaging narrative, The Ad Man 2.0 reveals the frameworks that separate good leaders from great ones:\nKey Takeaways:\n• See the Market Clearly Before You Act – Why geography reveals behavior, and behavior drives decisions\n• Build Systems That Scale Without You – How to turn instinct into infrastructure\n• Measure Daily and Adjust Constantly – The discipline that creates freedom\n• Identity Is Everything – Own who your customers are, or lose them to those who do\n• Proximity Over Severity – The principle that determines what problems to solve first\nThis is not another business theory book. It is a story about responsibility—to customers, to employees, and to the next generation of leaders.\nIf you are a business owner preparing for succession, a leader navigating rapid change, a manager trying to build systems that outlast you, or an entrepreneur searching for principles instead of tactics, this book was written for you.\nFeature Contributions From:\n• Alan Mulally – Former CEO of Ford and Boeing\n• Darryl Strawberry – Eight-time MLB All-Star with a powerful redemption story\n• Ken Blanchard – Coauthor of The One Minute Manager\n“I don’t know two leaders who model what I have taught about more than Jim Mudd and Clifton Lambreth.” — Ken Blanchard\nIf you’ve ever wondered what really lasts when markets change and technology moves faster than people, this book will give you the answer.\nStart reading today and discover why principles come first, technology second—and results follow.\u003cbr\u003eASIN: 0985013958\u003cbr\u003eVSKU: BVV.0985013958.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Mudd Sr, Jim|Mudd, Rob|Lambreth, Clifton|Mulally, Alan|Strawberry, Darryl|Blanchard, Ken\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43314593202237,"sku":"BVV.0985013958.G","price":16.32,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.bluevasebooks.com\/products\/the-ad-man-2-0-principles-first-technology-second-results-now","provider":"Blue Vase Books","version":"1.0","type":"link"}