{"product_id":"the-authority-advantage-building-thought-leadership-focused-on-impact-not-ego","title":"The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego","description":"Best In Business™\n\nAs a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.\n\nBut before you can reach an audience, you must earn their trust.\n\nUnfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.\n\nThe good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.\n\nAre you positioned for this new leadership landscape?\n\nThe Authority Advantage gives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market.\n\nWithin these pages, you’ll discover:\nThe proven tactics for establishing a strong leadership brand before you meet a potential team member or prospect How to create leverage via “Authority by Association” to accelerate trust How to create compelling content in all formats How to use books, speaking engagements and publicity as tools for impact, prestige and profitability How to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections\nYou’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.\n\nThe Authority Advantage breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford not to read.\u003cbr\u003eASIN: 1955884862\u003cbr\u003eVSKU: BVV.1955884862.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Witty, Adam D.|Shelton, Rusty\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43494375784509,"sku":"BVV.1955884862.G","price":6.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1955884862-0.jpg?v=1787268436","url":"https:\/\/www.bluevasebooks.com\/products\/the-authority-advantage-building-thought-leadership-focused-on-impact-not-ego","provider":"Blue Vase Books","version":"1.0","type":"link"}