{"product_id":"the-automatic-customer-creating-a-subscription-business-in-any-industry","title":"The Automatic Customer: Creating a Subscription Business in Any Industry","description":"The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.\n\nThese days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).\n\nAccording to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.\n\nConsider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.\n\nAs Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.\n\nWarrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.\nThis book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.\n\nWhether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.\n\nTable of Contents\nIntroduction\nPART ONE: SUBSCRIBERS ARE BETTER THAN CUSTOMERS\nChapter 1: The\nNew\n500-Year-Old Business Model\nChapter 2: Why You Need Automatic Customers\nPART TWO: THE NINE SUBSCRIPTION BUSINESS MODELS\nChapter 3: The Membership Website Model\nChapter 4: The All-You-Can-Eat Library Model\nChapter 5: The Private Club Model\nChapter 6: The Front-of-the-Line Subscription Model\nChapter 7: The Consumables Model\nChapter 8: The Surprise Box Model\nChapter 9: The Simplifier Model\nChapter 10: The Network Model\nChapter 11: The Peace-of-Mind Model\nPART THREE: YOUR SUBSCRIPTION BUSINESS FIELD GUIDE\nChapter 12: The New Math\nChapter 13: The Cash Suck vs. The Cash Spigot\nChapter 14: The Psychology of Selling a Subscription\nChapter 15: Scaling Up\nChapter 16: Reflections\u003cbr\u003eASIN: 159184746X\u003cbr\u003eVSKU: BVV.159184746X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Warrillow, John\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43374184529981,"sku":"BVV.159184746X.A","price":7.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/159184746X-0.jpg?v=1784586258","url":"https:\/\/www.bluevasebooks.com\/products\/the-automatic-customer-creating-a-subscription-business-in-any-industry","provider":"Blue Vase Books","version":"1.0","type":"link"}