{"product_id":"the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","title":"The Choice Factory: 25 behavioural biases that influence what we buy","description":"Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.\n\nVoted #1 in the BBH World Cup of Advertising Books\nWinner of the Sales and Marketing Category at the Business Book Awards\n\nBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.\n\nBy observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research.\n\nEntertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.\n\nCovering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing.\n\n'Actionable, memorable and powerful' – Seth Godin, bestselling author of This is Marketing\u003cbr\u003eASIN: 085719609X\u003cbr\u003eVSKU: BVV.085719609X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Shotton, Richard\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43719680688189,"sku":"BVV.085719609X.G","price":13.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/085719609X-0.jpg?v=1790377199","url":"https:\/\/www.bluevasebooks.com\/products\/the-choice-factory-25-behavioural-biases-that-influence-what-we-buy","provider":"Blue Vase Books","version":"1.0","type":"link"}