{"product_id":"the-church-must-grow-or-perish-robert-h-schuller-and-the-business-of-american-christianity-library-of-religious-biography-lrb","title":"The Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity (Library of Religious Biography (LRB))","description":"To fully understand American Christianity, it’s essential to understand Robert Schuller.\n\nThe Church Must Grow or Perish: Robert H. Schuller and the Business of American Christianity examines Schuller’s indelible imprint on the American church, and how he developed a model of ministry—both lauded and critiqued—that transformed Christian life and community across this country. Schuller’s story is the starting point for powerful trends that continue to shape much of American religion today: televangelism, seeker-sensitive outreach, megachurches, the suburbanization of white Christianity, pastoral entrepreneurship, and market-oriented Christianity in pursuit of growth.\n\nAuthors Mark T. Mulder and Gerardo Martí explore Schuller’s drive to develop a theology, a persona, and a set of practices that he believed were necessary to keep Christianity vibrant long into the future. They trace Schuller’s career arc from his beginnings as an Iowa farm boy to his years as a charismatic Southern California preacher—one who believed that in order for the church to thrive, pastoral leaders needed to borrow from the best practices of big business, including the entertainment industry. This fascinating biography is essential reading for those who want to fully understand a transformative force in American Christianity.\u003cbr\u003eASIN: 0802878555\u003cbr\u003eVSKU: BVV.0802878555.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Mulder, Mark T.|Mouw, Richard J.|Marti, Gerardo\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43366705528893,"sku":"BVV.0802878555.G","price":25.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0802878555-0.jpg?v=1784418648","url":"https:\/\/www.bluevasebooks.com\/products\/the-church-must-grow-or-perish-robert-h-schuller-and-the-business-of-american-christianity-library-of-religious-biography-lrb","provider":"Blue Vase Books","version":"1.0","type":"link"}