{"product_id":"the-codes-of-advertising","title":"The Codes of Advertising","description":"This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who \"work\" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.\u003cbr\u003eASIN: 041590353X\u003cbr\u003eVSKU: BVV.041590353X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Jhally, Sut\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43337833054269,"sku":"BVV.041590353X.G","price":6.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/041590353X-0.jpg?v=1783895255","url":"https:\/\/www.bluevasebooks.com\/products\/the-codes-of-advertising","provider":"Blue Vase Books","version":"1.0","type":"link"}