{"product_id":"the-copy-workshop-workbook","title":"The Copy Workshop Workbook","description":"WELCOME TO THE REVOLUTION. HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, \"every generation needs a new revolution.\" Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - \"that ultimate non-linear thinking tool, the human brain.\" Yours is going to get some exercise. Get ready.\u003cbr\u003eASIN: 1887229396\u003cbr\u003eVSKU: BVV.1887229396.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bendinger, Bruce\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43335915831357,"sku":"BVV.1887229396.G","price":9.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1887229396-0.jpg?v=1783741522","url":"https:\/\/www.bluevasebooks.com\/products\/the-copy-workshop-workbook","provider":"Blue Vase Books","version":"1.0","type":"link"}