{"product_id":"the-culting-of-brands-when-customers-become-true-believers","title":"The Culting of Brands: When Customers Become True Believers","description":"An analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.\u003cbr\u003eASIN: 1591840279\u003cbr\u003eVSKU: BVV.1591840279.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Atkin, Douglas\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43403680448573,"sku":"BVV.1591840279.VG","price":6.34,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1591840279-0.jpg?v=1785189800","url":"https:\/\/www.bluevasebooks.com\/products\/the-culting-of-brands-when-customers-become-true-believers","provider":"Blue Vase Books","version":"1.0","type":"link"}