{"product_id":"the-dentsu-way-secrets-of-cross-switch-marketing-from-the-world-s-most-innovative-advertising-agency","title":"The Dentsu Way: Secrets of Cross Switch Marketing from the World’s Most Innovative Advertising Agency","description":"The breakthrough marketing strategy from the world's most innovative advertising agency\nOne of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.\nThe Dentsu Way shares proven tactics for getting your message to consumers and creating \"scenarios\" to move them through calibrated Contact Points to meet whatever specific goal you set.\nThis game-changing book: Explains Dentsu's 110-year history and unique service structure, as well as its broad range of business fields Introduces ten case studies of successful campaigns, which have won international advertising awards at events such as the Cannes Lions International Advertising Festival and ADFEST Provides nine of Dentsu's newest original tools and analysis methods\nGain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.\u003cbr\u003eASIN: 0071748121\u003cbr\u003eVSKU: BVV.0071748121.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sugiyama, Kotaro|Andree, Tim\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43751522795581,"sku":"BVV.0071748121.G","price":23.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0071748121-0.jpg?v=1790977870","url":"https:\/\/www.bluevasebooks.com\/products\/the-dentsu-way-secrets-of-cross-switch-marketing-from-the-world-s-most-innovative-advertising-agency","provider":"Blue Vase Books","version":"1.0","type":"link"}