{"product_id":"the-dynamics-of-persuasion-communication-and-attitudes-in-the-twenty-first-century-routledge-communication-series","title":"The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)","description":"The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.\n\nThe sixth edition includes:\nupdated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;\n\nnew studies of health campaigns;\n\nexpanded coverage of social media marketing;\n\nenhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.\n\nThe fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.\u003cbr\u003eASIN: 1138100331\u003cbr\u003eVSKU: BVV.1138100331.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Perloff, Richard M.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43240801632317,"sku":"BVV.1138100331.G","price":9.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1138100331-0.jpg?v=1780094759","url":"https:\/\/www.bluevasebooks.com\/products\/the-dynamics-of-persuasion-communication-and-attitudes-in-the-twenty-first-century-routledge-communication-series","provider":"Blue Vase Books","version":"1.0","type":"link"}