{"product_id":"the-logo-design-idea-book-logo-beginners-guide-logo-design-basics-visual-branding-book","title":"The Logo Design Idea Book: (Logo Beginners Guide, Logo Design Basics, Visual Branding Book)","description":"The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands.\n\nThis guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration.\n\nWritten by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification.\n\nArrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities.\n\nPerfect for students, beginners or anyone curious about logo design!\n\nChapters include:\nGive personality to letters\nDevelop a memorable monogram\nMake a symbol carry the weight\nTransform from one identity to another\nMake a mnemonic\nIllustrate with wit and humor\nInclude secret signs\n\nGet more design inspiration from other Idea Books:\nThe Graphic Design Idea Book\nThe Illustration Idea Book\nThe Typography Idea Book\u003cbr\u003eASIN: 1786274124\u003cbr\u003eVSKU: BVV.1786274124.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Heller, Steven|Anderson, Gail\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43261815423037,"sku":"BVV.1786274124.VG","price":8.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1786274124-0.jpg?v=1781042096","url":"https:\/\/www.bluevasebooks.com\/products\/the-logo-design-idea-book-logo-beginners-guide-logo-design-basics-visual-branding-book","provider":"Blue Vase Books","version":"1.0","type":"link"}