{"product_id":"the-middle-market-an-integrated-approach-to-increasing-share-and-profitability-in-bankings-most-dynamic-market","title":"The Middle Market: An Integrated Approach to Increasing Share and Profitability in Banking's Most Dynamic Market","description":"This book examines the opportunities and changes in the market, pointing out the need to redefine the role of the relationship banker, build the customer franchise, and support growth through a renewed marketing and customer support infrastructure. A multi-faceted resource drawing on the author's extensive financial consulting experience with small business and middle market-related issues, The Middle Market presents an action plan for change that results in energized, sales-focused commercial bankers, increased productivity and efficiency, and enhanced customer service-all of which can be achieved through near-tern improvements and a lower overall cost base. The Middle Market will help bankers rethink their approach to this important market and provide them with a pathway for winning the competitive wars.\u003cbr\u003eASIN: 1557387184\u003cbr\u003eVSKU: BVV.1557387184.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Wendel, Charles B.\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Missing dust cover, otherwise book is in good condition with some wear from normal use.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43261803626557,"sku":"BVV.1557387184.G","price":12.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1557387184-0.jpg?v=1781041551","url":"https:\/\/www.bluevasebooks.com\/products\/the-middle-market-an-integrated-approach-to-increasing-share-and-profitability-in-bankings-most-dynamic-market","provider":"Blue Vase Books","version":"1.0","type":"link"}