{"product_id":"the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you","title":"The Mom Test: How to talk to customers \u0026 learn if your business is a good idea when everyone is lying to you","description":"The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.\nThey say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .\nTalking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.\u003cbr\u003eASIN: 1492180742\u003cbr\u003eVSKU: BVV.1492180742.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Fitzpatrick, Rob\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43403577294909,"sku":"BVV.1492180742.G","price":13.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1492180742-0.jpg?v=1785188169","url":"https:\/\/www.bluevasebooks.com\/products\/the-mom-test-how-to-talk-to-customers-learn-if-your-business-is-a-good-idea-when-everyone-is-lying-to-you","provider":"Blue Vase Books","version":"1.0","type":"link"}