{"product_id":"the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell","title":"The Naming Book: 5 Steps to Creating Brand and Product Names that Sell","description":"NAME YOUR BUSINESS. TELL YOUR STORY.\n\nAdvertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.\n\nIn The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You'll learn how to:\nSet clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between \"cool\" and clear Narrow down your list of names with five easy tests\u003cbr\u003eASIN: 1599186667\u003cbr\u003eVSKU: BVV.1599186667.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Flowers, Brad\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Book has little sign of wear or use  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43209100853309,"sku":"BVV.1599186667.VG","price":9.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1599186667-0.jpg?v=1779226572","url":"https:\/\/www.bluevasebooks.com\/products\/the-naming-book-5-steps-to-creating-brand-and-product-names-that-sell","provider":"Blue Vase Books","version":"1.0","type":"link"}