{"product_id":"the-orange-code-how-ing-direct-succeeded-by-being-a-rebel-with-a-cause","title":"The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause","description":"How championing consumers led to ING Direct's revolutionary rise in the banking industry\nIn an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.\nThe Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story\nThe level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.\u003cbr\u003eASIN: 0470538791\u003cbr\u003eVSKU: BVV.0470538791.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kuhlmann, Arkadi|Philp, Bruce\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43331543695421,"sku":"BVV.0470538791.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0470538791-0.jpg?v=1783554092","url":"https:\/\/www.bluevasebooks.com\/products\/the-orange-code-how-ing-direct-succeeded-by-being-a-rebel-with-a-cause","provider":"Blue Vase Books","version":"1.0","type":"link"}