{"product_id":"the-performance-cortex-how-neuroscience-is-redefining-athletic-genius","title":"The Performance Cortex: How Neuroscience Is Redefining Athletic Genius","description":"“A must-read for the cerebral sports fan . . . like Moneyball except nerdier. Much nerdier.”\n—Sports Illustrated\n\nWhy couldn’t Michael Jordan, master athlete that he was, crush a baseball? Why can’t modern robotics come close to replicating the dexterity of a five-year-old? Why do great quarterbacks always seem to know where their receivers are?\n\nOn a quest to discover what actually drives human movement and its spectacular potential, journalist, sports writer, and fan Zach Schonbrun interviewed experts on motor control around the world. The trail begins with the groundbreaking work of two neuroscientists in Major League Baseball who are upending the traditional ways scouts evaluate the speed with which great players read a pitch. Across all sports, new theories and revolutionary technology are revealing how the brain’s motor control system works in extraordinarily talented athletes like Stephen Curry, Tom Brady, Serena Williams, and Lionel Messi; as well as musical virtuosos, dancers, rock climbers, race-car drivers, and more.\n\nWhether it is timing a 95 mph fastball or reaching for a coffee mug, movement requires a complex suite of computations that many take for granted—until they read The Performance Cortex. Zach Schonbrun ushers in a new way of thinking about the athletic gifts we marvel over and seek to develop in our own lives. It’s not about the million-dollar arm anymore. It’s about the million-dollar brain.\u003cbr\u003eASIN: 1101986352\u003cbr\u003eVSKU: BVV.1101986352.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Schonbrun, Zach\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43646388142141,"sku":"BVV.1101986352.G","price":6.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1101986352-0.jpg?v=1789765900","url":"https:\/\/www.bluevasebooks.com\/products\/the-performance-cortex-how-neuroscience-is-redefining-athletic-genius","provider":"Blue Vase Books","version":"1.0","type":"link"}