{"product_id":"the-personal-mba-10th-anniversary-edition","title":"The Personal MBA 10th Anniversary Edition","description":"The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.\n\nMany people assume they need to attend business school to learn how to build a successful business or advance in their career. That's not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.\n\nThe Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management...all in one comprehensive volume.\n\nInside you'll learn concepts such as:\n\nThe 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.\n\nThe 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.\n\n4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?\n\nBusiness degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.\n\nThe Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities--no matter what you do (or would like to do) for a living.\u003cbr\u003eASIN: 0525543023\u003cbr\u003eVSKU: BVV.0525543023.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Kaufman, Josh\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43310535770173,"sku":"BVV.0525543023.A","price":8.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0525543023-0.jpg?v=1782855891","url":"https:\/\/www.bluevasebooks.com\/products\/the-personal-mba-10th-anniversary-edition","provider":"Blue Vase Books","version":"1.0","type":"link"}