{"product_id":"the-pocket-guide-to-product-launches-get-confident-go-to-market-and-win","title":"The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win","description":"Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers—for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.\nSay goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.\nLearn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success. No matter what stage you’re in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.\u003cbr\u003eASIN: 1544527608\u003cbr\u003eVSKU: BVV.1544527608.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sheehan, Mary\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43332348346429,"sku":"BVV.1544527608.G","price":8.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1544527608-0.jpg?v=1783579895","url":"https:\/\/www.bluevasebooks.com\/products\/the-pocket-guide-to-product-launches-get-confident-go-to-market-and-win","provider":"Blue Vase Books","version":"1.0","type":"link"}