{"product_id":"the-pr-professionals-handbook-powerful-practical-communications-pr-in-practice","title":"The PR Professional's Handbook: Powerful, Practical Communications (PR In Practice)","description":"At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, more and more people are having to understand the principles of modern PR and how they can use it to underpin effective business management. The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function.\n\nThe PR Professional's Handbook guides practitioners in preparing and evaluating campaigns. In addition to providing a full breakdown on the individual skills required in briefing, writing and presenting projects of different shapes and sizes, the book covers the role and importance of public relations and communications in organizations, addressing, in full, key theories for PR, skills and disciplines, channels and creativity.\n\nAbout the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.\u003cbr\u003eASIN: 0749468424\u003cbr\u003eVSKU: BVV.0749468424.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Black, Caroline\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing  age related spots and browning . May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":44540557557821,"sku":"BVV.0749468424.A","price":29.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0749468424-0.jpg?v=1794605583","url":"https:\/\/www.bluevasebooks.com\/products\/the-pr-professionals-handbook-powerful-practical-communications-pr-in-practice","provider":"Blue Vase Books","version":"1.0","type":"link"}