{"product_id":"the-safe-choice-a-business-fable-about-the-question-every-customer-is-afraid-to-ask","title":"The Safe Choice: A Business Fable About the Question Every Customer Is Afraid to Ask","description":"\"Winning organizations build trust from the inside out. This is a practical, memorable framework to do exactly that.\"\n- Roger Dow, former U.S. Travel Association CEO \u0026amp; Marriott Senior Leader\nWhat if I get this wrong?\nMegan inherited a fishing lodge in remote Alaska from her late husband—along with his debts, his reputation, and a team that had quietly stopped caring. When she calls her college friend Claire for help, what begins as a favor becomes something neither of them expected.\nBecause the lodge doesn’t need better marketing.\nIt needs to remember what it was built to be.\nNobody brags about choosing the safe option. Until they do.\nStep into a business fable about the invisible qualities customers are really evaluating—and the small, daily decisions that turn ordinary teams into something people never forget.\nDarryl Bosshardt\nHis professional life has spanned an unusual range of settings—from Boy Scouts of America summer camps, to Pybus Point Lodge, a remote wilderness lodge in Southeast Alaska.\nBetween the campfires and the float planes, Darryl worked with the U.S. Small Business Administration and the Department of Defense, advising businesses on growth and operations. He has also served in leadership roles at Redmond Inc., a Utah-based manufacturer and distributor widely recognized for its distinctive organizational culture.\n\"An unforgettable business parable with a clear roadmap to building authentic, rewarding, and lasting relationships\"\n- Shauna Theobald, retired Director, UVU Entrepreneurship Institute\u003cbr\u003eASIN: B0H4FXHR6M\u003cbr\u003eVSKU: BVV.B0H4FXHR6M.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bosshardt, Darryl\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43739244593213,"sku":"BVV.B0H4FXHR6M.G","price":13.84,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/B0H4FXHR6M-0.jpg?v=1790716828","url":"https:\/\/www.bluevasebooks.com\/products\/the-safe-choice-a-business-fable-about-the-question-every-customer-is-afraid-to-ask","provider":"Blue Vase Books","version":"1.0","type":"link"}