{"product_id":"the-sales-advantage-how-to-get-it-keep-it-and-sell-more-than-ever","title":"The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever","description":"Now, for the first time ever, the time-tested, proven techniques perfected by the world-famous Dale Carnegie® sales training program are available in book form.\nThe two crucial questions most often asked by salespeople are: \"How can I close more sales?\" and \"What can I do to reduce objections?\" The answer to both questions is the same: You learn to sell from a buyer's point of view.\nGlobal markets, increased technology, information overload, corporate mergers, and complex products and services have combined to make the buying\/selling process more complicated than ever. Salespeople must understand and balance these factors to survive amid a broad spectrum of competition. Moreover, a lot of what the typical old-time salesperson did as recently as ten years ago is now done by e-commerce. The new sales professional has to capture and maintain customers by taking a consultative approach and learning to unearth the four pieces of information critical to buyers, none of which e-commerce alone can yield. The Sales Advantage will enable any salesperson to develop long-term customer relationships and help make those customers more successful -- a key competitive advantage. The book includes specific advice for each stage of the eleven-stage selling process, such as:\nHow to find prospects from both existing and new accounts\nThe importance of doing research before approaching potential customers\nHow to determine customers' needs, such as their primary interest (what they want), buying criteria (requirements of the sale), and dominant buying motive (why they want it)\nHow to reach the decision makers\nHow to sell beyond questions of price\nThe cutting-edge sales techniques in this book are based on interviews accumulated from the sales experiences of professionals in North America, Europe, Latin America, and Asia. This book, containing more than one hundred examples from successful salespeople representing a wide variety of products and services from around the world, provides practical advice in each chapter to turn real-world challenges into new opportunities.\nThe Sales Advantage is a proven, logical, step-by-step guide from the most recognized name in sales training. It will create mutually beneficial results for salespeople and customers alike.\nDale Carnegie and Associates, Inc, has produced three giant international bestsellers -- How to Win Friends and Influence People, How to Stop Worrying and Start Living, and How to Enjoy Your Life and Your Job -- with more than thirty million copies sold to date. Their most recent bestseller is The Leader in You. More than twenty-five hundred people around the world enroll in Dale Carnegie courses each week, adding to the five million people who have graduated from the world-famous self-improvement and training programs.\u003cbr\u003eASIN: 0743215915\u003cbr\u003eVSKU: BVV.0743215915.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:J. Oliver Crom|Michael Crom\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42918446497853,"sku":"BVV.0743215915.G","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/0743215915-0.jpg?v=1768424991","url":"https:\/\/www.bluevasebooks.com\/products\/the-sales-advantage-how-to-get-it-keep-it-and-sell-more-than-ever","provider":"Blue Vase Books","version":"1.0","type":"link"}