{"product_id":"the-ten-commandments-for-business-failure","title":"The Ten Commandments for Business Failure","description":"Don Keough—a former top executive at Coca-Cola and now chairman of the elite investment banking firm Allen \u0026amp; Company—has witnessed plenty of failures in his sixty-year career (including New Coke). He has also been friends with some of the most successful people in business history, including Warren Buffett, Bill Gates, Jack Welch, Rupert Murdoch, and Peter Drucker.\nNow this elder statesman reveals how great enterprises get into trouble. Even the smartest executives can fall into the trap of believing in their own infallibility. When that happens, more bad decisions are sure to follow.\nThis light-hearted “how-not-to” book includes anecdotes from Keough's long career as well as other infamous failures. His commandments for failure include: Quit Taking Risks; Be Inflexible; Assume Infallibility; Put All Your Faith in Experts; Send Mixed Messages; and Be Afraid of the Future.\nAs he writes, “After a lifetime in business I've never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”\u003cbr\u003eASIN: 1591844134\u003cbr\u003eVSKU: BVV.1591844134.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Keough, Donald R.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":43335356809277,"sku":"BVV.1591844134.G","price":6.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1591844134-0.jpg?v=1783723915","url":"https:\/\/www.bluevasebooks.com\/products\/the-ten-commandments-for-business-failure","provider":"Blue Vase Books","version":"1.0","type":"link"}