{"product_id":"the-ultimate-sales-letter-attract-new-customers-boost-your-sales","title":"The Ultimate Sales Letter: Attract New Customers. Boost Your Sales","description":"Write Well to Sell Big!\n\nIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.\n\nAmong other things, he provides:\nCompletely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics\nKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003eASIN: 1593374992\u003cbr\u003eVSKU: BVV.1593374992.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kennedy, Dan S\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact  including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.  \u003cbr\u003e","brand":"Blue Vase Books","offers":[{"title":"Default Title","offer_id":42801012310077,"sku":"BVV.1593374992.G","price":5.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0589\/4225\/9261\/files\/1593374992-0.jpg?v=1765573406","url":"https:\/\/www.bluevasebooks.com\/products\/the-ultimate-sales-letter-attract-new-customers-boost-your-sales","provider":"Blue Vase Books","version":"1.0","type":"link"}